From Holidays to Homecoming

How eco-tourism creates jobs and reunites families in Moldova

Andreea Gasca lives in Chiscareni, a village in the north of the Republic of Moldova. She is five years old and has never seen her two brothers, mother, father and grandmother reunited in one place. For the past ten years, the Gasca family reunions have been held on Skype.

In the Republic of Moldova, this is the new normal. Eighty thousand children have at least one parent who works abroad, with the country’s eleventh emigration rate in the world. About 10% of the population lives below the national poverty line, making the Republic of Moldova one of the poorest countries in Europe. It is estimated that by 2060 the population will have declined by 29% due to low fertility and high emigration. To address these complex challenges, the United Nations Development Program (UNDP) is leading an initiative with 38 communities and the Moldovan diaspora to stimulate local entrepreneurship and help reunite families like Andrea's.


Until recently, Andreea’s father worked as a truck driver in Spain. Her eldest brother lives in the US, and the middle brother is a student in Chisinau, Moldova’s capital. Money earned abroad is used to cover the family’s basic needs. 

“I cannot say that I was doing badly, at that time. I had all I needed, except plans for a bright future. The money earned by my husband was enough, but it did not make us happy,” says Andreea’s mother, Valentina Gasca. 

In 2016, remittances represented more than 20 percent of the country’s Gross Domestic Product (GDP). While these resources contribute to poverty reduction in Moldova, it is estimated that they could be invested more productively and have a greater impact on local communities. This is one of the challenges that the UN is addressing together with the Government with an eye to advancing the implementation of the 2030 Agenda and its Sustainable Development Goals (SDGs), as well as Moldova’s new 2030 National Development Strategy, which is currently being finalized with contributions from citizens in social media. 

3 children overlooking a rural town and valley


Decent jobs and sustainable employment opportunities were flagged as the highest priority by nine out of ten interviewed Moldovans through national consultations in the lead up to drafting the 2030 Agenda. And inclusive growth and jobs in rural areas have been identified by the Government, with the support of the UN, as priorities to boost progress on the SDGs while ensuring that no one is left behind.  

Putting this vision into practice, UNDP has engaged in linking expatriates with their native communities in Moldova together with the Government of Switzerland. Through the 38 Hometown Associations established so far, more than 20,000 Moldovans living abroad have taken part in consultations to develop local socio-economic development strategies and priorities. Close to 9,000 migrants have contributed financially through a crowdfunding platform to 55 local projects, bringing better services to more than 300,000 people. Contributions reached more than US$200,000. 

A tractor on a road with a small rural town in the background


A woman standing in a field with an orange sweater

Chiscareni is one of the villages that has experienced steady emigration over the last years. About 5,000 people are official residents, but a quarter of the population lives abroad. Through surveys and campaigns led by the mayor’s office targeting both villagers and expatriates, a new local development strategy has been established. The top priority is clear: develop a new tourist route in the vicinity to strengthen livelihoods, boost income and protect the environment. 

“Chiscareni has several attractions, yet there is no accommodation nor are there food facilities nearby. That is why we decided to invest in tourism infrastructure”, says Mayor Silvia Turcanu. 

Moldova’s only rural tourist route, which surrounds the archaeological complex Orheiul Vechi, has over 100,000 visitors per year and 20,000 guest accommodations. Across the country, sustainable tourism is now emerging as a vibrant economic sector with huge potential.  

The Gasca is one of the families who is seizing the opportunity to make a sustainable living. “We have established a guest house in the most beautiful and ecological area of the community. It’s surrounded by forests, far away from roads. It’s a perfect location for total relaxation,” says Valentina Gasca. With these new job opportunities, Andreea’s father could move back from Spain and the son Victor will return from the US to run the family business. 

A family of 3 sitting on their porch
A rural blue house with a front yard
The happiest of all is grandmother Raisa. “My heart was hurting when I saw everyone spread around the world. I’m very glad that the three women in the family have been able to bring everyone back home,” she says. 
An elderly woman sitting in a colourful room on a bed
An elderly woman picking flowers in her garden
The hand of a woman holding a flower basket
An elderly woman setting the kitchen table


UNDP supports sustainable tourism development in Moldova by building capacities, forging partnerships and engaging with local actors, from mayors to migrants. This has set off a chain reaction in the local economy. Business owners now have greater possibilities to invest in ecological and environmentally-friendly products, such as Iurie Turtureanu who has created a new local service: bee therapy. Tourists visiting Iurie’s establishment are invited to sleep above beehives to self-heal and energise body and soul. “I have been a beekeeper for 30 years”, Iurie says. “I've always been looking for innovative methods but have been struggling to find customers. The approach of the local government helps us to make our dreams a reality”. 

A man and woman standing next to their house
A man standing in his yard about to walk into a shed
A hand pulling out a row of a honey bee box with many honey bees inside

Tatiana Solonari, Laura Bohantova, Catharina Klingspor and Jaimie Grant (UNDP)
Photo: UNDP Moldova/Ion Buga
Twitter: @UNDPMoldova @SDGintegration